Making the world a better place through technology, storytelling and impactful experiences is where Laura's passion lies and people are at the center of it all. She's coached hundreds of people on human-centered design methods over the past 15+ years.
She loves inspiring people & organizations to increase their positive impact on the world by leveraging design for good and by putting systems in place that help others thrive — whether it be building a content management system for editors, helping interior designers spend their time doing what they love or rethinking the refugee admissions process.
As a researcher, designer and product strategist, she's helped teams:
Create a shared understanding of who their customers are that transcends individual business silos, illuminating how each interaction with the product or brand contributes to a person’s holistic view of how they are supported and valued as a customer.
Design holistic end-to-end experiences informed by data, research and empathy, building systems for gathering, analyzing and shining light on actionable insights that inform the customer experience across every touch point.
Find solutions to complex, ambiguous problems – and then create a path to execute.
Making safe spaces for change agents to think innovatively and thoughtfully about the future products, services and processes.
